What are AEO and GEO?
Answer engine optimization (AEO) is the work of getting your content chosen as the direct answer to a question, in featured snippets, voice assistants and AI Overviews. Generative engine optimization (GEO) is the work of getting AI tools like ChatGPT, Perplexity and Gemini to know your brand, describe it accurately and recommend it. Both build on good SEO, but they reward different things: clear definitions, specific and quotable facts, structured data, and consistent information about your business across the web.
What's included in an audit
- A page-by-page review of your site for the signals answer engines read, including titles, headings, FAQs and structured data
- Crawl checks for robots.txt, sitemaps, llms.txt and anything blocking AI crawlers
- A test of the questions your customers actually ask, run across ChatGPT, Perplexity, Gemini and Google's AI Mode, with a record of who gets mentioned
- A review of your listings and profiles for consistency, from Google Business Profile to LinkedIn and industry directories
- A prioritized checklist with the exact wording and code to fix each issue
Who needs this most?
In our experience, the brands that benefit most are the ones people research carefully before they buy: schools and academies, professional services, healthcare, and any business whose prospects compare options. If families or buyers ask an AI tool to shortlist options in your category and your name is not on the list, you are losing conversations you never knew were happening.
How we use AI ourselves
We use AI where it makes the work sharper and faster, from competitor research to dashboards, and we have been AI Business Society members for three years. It is never a substitute for strategy or senior judgment, and a member of our team reviews everything before it reaches your audience.
Common questions
Q. Is AEO and GEO different from SEO?
They build on SEO but focus on being quoted and recommended by AI tools rather than only ranking as a link. That rewards clear definitions, specific facts, structured data and consistent information about your business across the web.
Q. How long does an AI search audit take?
Most audits take a few weeks, and you receive a prioritized checklist with the exact wording and code changes, so your team or ours can start fixing the biggest issues right away.
Let's grow something together.
Tell us about your brand and your goals. You'll hear back from a senior member of our team, usually within a day.
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