What makes paid social work?
In our experience, paid social works when three things line up: the right audience, the right platform for that audience, and creative that earns attention in the first second. We test all three deliberately rather than guessing, shift budget toward what performs, and keep testing new opportunities against your goals so results improve over the life of the campaign.
What's included
- Paid social on Meta (Facebook and Instagram), TikTok, Pinterest, LinkedIn, YouTube, X, Snapchat and Reddit
- Audience and creative testing
- Search engine marketing (SEM)
- Lead-generation and conversion campaigns
- Custom dashboards and reporting
How is ad spend handled?
Depending on the type and scope of the work, we bill either a fixed monthly retainer or hourly. We never mark up media. Your ad spend is billed at cost, so every media dollar goes to media and you can see exactly where it went. That is one of the biggest differences between Grimm and agencies that take a percentage of spend.
Common questions
Q. Which paid social platform is best?
It depends on who you need to reach. Meta is the most versatile, TikTok and Snapchat reach younger audiences efficiently, Pinterest suits planning and purchase decisions, and LinkedIn is strongest for B2B and recruiting. We usually test two or three before committing budget.
Q. How soon will we see results from paid social?
Most campaigns show meaningful data within the first two to four weeks, once audiences and creative have been tested.
Let's grow something together.
Tell us about your brand and your goals. You'll hear back from a senior member of our team, usually within a day.
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