Straight answers from the people running the campaigns.
Short, practical articles on the questions our clients ask most, written by Angela Grimm from what we see in live campaigns.
InsightsFacebook Pages now get two link posts a month. Here's what local businesses should do.
Free Facebook Pages are now limited to about two link posts a month. How local businesses should spend those links, tag comment links, and measure.
InsightsHow do private and military schools use YouTube Live to drive enrollment?
How private and military schools use YouTube Live events to reach families, answer tuition questions, and turn recordings into year-round content.
InsightsSnapchat ads for school enrollment: what does $0.12 a swipe really buy?
What Snapchat ads deliver for school enrollment: about 4MM impressions and 54K+ swipes at $0.12 each, and how to turn that attention into inquiries.
InsightsWhy your Meta ads report and Google Analytics never agree, and which to trust
Meta and GA4 count conversions differently, so their numbers rarely match. Learn why they disagree and how to read both to make better budget decisions.
InsightsPaid social for hiring: how we beat a recruiting service 2.5 to 1
For a national healthcare call center, paid social beat a recruiting service with 2.5x the completed applications and half the attrition in under a year.
InsightsPinterest is a search engine: how do CPG brands turn pins into organic traffic?
Pinterest works like a visual search engine. How CPG brands use keywords, boards and fresh pins to turn Pinterest into a top organic traffic source.
InsightsWhat to measure instead of likes: the social media KPIs that predict revenue
Likes rarely predict sales. Measure cost per lead, conversion rate, cost per result and other social media KPIs that connect directly to revenue.
InsightsOrganic vs. paid social: what each one actually does for a small business
Organic social builds trust with people who know you, and paid social reaches new people. Here is how a small business should use each one.
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