Enrollment marketing

Enrollment marketing for private, military and career schools.

Grimm helps schools of choice fill their classes with full-funnel programs that reach students and parents where they actually spend time, and we measure everything in inquiries, applications and enrollment.

How do schools of choice increase enrollment?

In our experience, the schools that grow enrollment reach families early, keep them engaged through a long decision, and make it easy to take the next step. That means pairing paid social that finds new prospects with organic content and live events that build trust, then retargeting and email that bring families back until they inquire, visit and apply.

What's included

  • Paid and organic social on Meta, TikTok, Snapchat, YouTube and X
  • YouTube Live open houses and Q&A events
  • Student ambassador content programs
  • Display, website and email retargeting
  • Direct mail and print that match the digital campaign
  • Enrollment dashboards that track inquiries and applications by source

Who we work with

Our education clients include New Mexico Military Institute, Camden Military Academy, Great Oaks, Stewart Home & School and Miami University MBA.

20-yrrecord enrollment high for a school of choice
Under $20per inquiry
18.5%CTR on X: 88.5K clicks from $5K
1.5Mprospects reached by one ambassador post

Common questions

Q. Does YouTube Live work for school open houses?

Yes. Our live Q&A events draw 85 to 100 concurrent viewers, convert within the week, and keep building views for months afterward.

Q. Can you work alongside our admissions team?

Yes. We plan campaigns around your admissions calendar and report results in the terms your team uses, from inquiries to applications to enrolled students.

Let's grow something together.

Tell us about your brand and your goals. You'll hear back from a senior member of our team, usually within a day.

Start a conversation ↗