Why does digital media matter alongside social?
Most people do not convert the first time they see you. Digital media is the always-on layer that keeps your brand in front of them across the web while they decide, so the attention your social and search programs earn does not go to waste.
What's included
- Website and audience retargeting
- Digital display and programmatic
- YouTube, streaming and connected TV
- Geo-targeted awareness and out-of-home
How it fits together
We plan digital media as part of the full funnel rather than as a separate buy. For one school of choice, a mix of paid and organic social, YouTube Live, display ads, website and email retargeting, and direct mail drove record enrollment, the school's highest in 20 years, with inquiries under $20 a lead.
Common questions
Q. What is retargeting?
Retargeting shows ads to people who have already visited your website or engaged with your brand, reminding them to come back and take the next step.
Q. Do you buy connected TV for smaller brands?
Yes. Streaming and connected TV can be bought at budgets well below traditional TV, with targeting by geography and audience.
Let's grow something together.
Tell us about your brand and your goals. You'll hear back from a senior member of our team, usually within a day.
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