CPG · Celebrity
52MM impressions and 38MM video plays at a $4 CPM.
A celebrity-led national campaign that turned notoriety into exponential reach.
52MMimpressions
5.5MMthruplays
$4CPM
$0.02per thruplay
The challenge
A national CPG campaign built around a celebrity needed reach at a cost that made the investment pay off.
What we did
We ran a :30 spot across paid social with audience targeting built to turn the celebrity's notoriety into efficient, broad reach.
The results
The campaign delivered 52MM impressions and 38MM video plays, with 5.5MM thruplays at a $4 CPM and $0.02 per thruplay.
What it means for you
Big-name creative earns attention, and careful buying makes sure that attention costs pennies rather than dollars.
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