CPG · Product launch
We helped launch a product in the Super Bowl.
Grimm built and ran the paid social plan behind a CPG launch that debuted on advertising's biggest stage.
Super Bowldebut
Nationalroll-out from a regional test
Amazononline stronghold
The challenge
A new consumer product needed to prove itself in a regional test before the brand would commit to a national launch.
What we did
We built and ran a multi-platform paid social plan for the regional test, then scaled it alongside the brand's national launch, which debuted during the Super Bowl.
The results
The product moved from a regional test to a full national roll-out and built an online stronghold on Amazon.
What it means for you
Paid social can do more than support a big launch. Run as a disciplined test first, it gives a brand the evidence to scale with confidence.
Let's grow something together.
Tell us about your brand and your goals. You'll hear back from a senior member of our team, usually within a day.
Start a conversation ↗